A brand-neutral electric SUV alone on a desert highway at dusk on the Silk Road

An original global expedition

The Electric
Silk Road

China to the Atlantic.

30 Days · ≈15,000 km · Two continents

One electric car.

Season One · In development

Europe has seen
electric cars arrive
from China.

It has never
watched one
arrive like this.

One electric vehicle. Approximately 15,000 kilometres. Across Asia and Europe. Followed in real time until the road reaches the Atlantic.

Not transported. Driven.

The Route

From the birthplace of
electric mobility
to the edge of Europe.

East → West · ≈15,000 km

Day 23

Istanbul

Asia → Europe

41.0082° N · 28.9784° E

The Silk Road

Central Asia

Asia → Europe

The Atlantic

Until the road runs out.

An empty steppe road at dawn in Central Asia

Not a road trip.

A 30-day
global media event.

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Days

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Km

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Countries

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Car

Live

A journey audiences can follow while it happens.

Film

A premium feature documentary and episodic series.

Data

Real-world electric mobility captured across an entire continent.

People

Creators, innovators and cultural figures joining the road.

Events

Selected moments across Europe and a major finale in Lisbon.

Cliffs at Cabo da Roca meeting the Atlantic Ocean at blue hour

After ≈15,000 km

There is
nowhere left
to drive west.

Cabo da Roca · Portugal

38.7804° N · 9.4989° W

The western edge of continental Europe.

The road ends.
The story doesn't.

Lisbon waterfront at night, lit squares and crowds

Day 30

Lisbon
Grand Finale

A major live arrival bringing together technology, culture, media, partners and the people who followed the journey across two continents.

Coming to LisbonFounding partners · Media · Invited guests

Season One

Only one automotive brand
can lead the first journey.

The Electric Silk Road is being developed as an independent global media property. We are currently selecting a Founding Automotive Partner and a limited number of strategic category partners for Season One: China → Atlantic.

Founding Automotive Partner

Available

Media & Distribution

Selection underway

Logistics

Selection underway

Hospitality

Selection underway

Technology

Selection underway

Strategic Partners

Selection underway

The project exists.
The question is
who owns the story?

Enter the project.

For founding partnerships, media, production and strategic collaboration.

Season One · China → Atlantic · In development

Enquiries are reviewed personally.